In today’s digital world, a well-designed website is essential for success. When designing or updating your website, make sure you avoid some common errors so your site is optimised for success.
Compromised accessibility
A common mistake is to prioritise the aesthetics over the accessibility of a website. A visually stunning website is worthless if it is difficult to navigate or hard to read. A good website designer should be able to get the right balance with an eye-catching design that does not compromise usability. To find a designer, do an internet search for your area using a phrase such as ‘web design Exeter’ if you are in that region and you should get results like exeter.nettl.com/digital/website-design/.
Fixed screen size
You may have a website that looks great and works well on a PC, but if it is not responsive, it will not work well when someone tries to access it from a tablet or a phone. Mobile optimisation is particularly important since so many people shop from their phone.
No CTA
A website should guide visitors in what you want them to do, whether it is to make a purchase, sign up to a newsletter, or make an appointment. Make sure you not only have CTAs, but that they are bold and well-placed.
Dated content
A website can start out looking good, but if it is not updated it will not remain that way. Make sure you have up-to-date graphics, regular articles, and that all product information is relevant.
Poor security
Website security has never been so important, particularly with so much traffic coming from mobile devices. Implement valid HTTPS and SSL certificates and carry out regular security audits.
Neglected analytics
Analytics can provide valuable insights into how your website is performing. It can show website traffic and the behaviour of visitors on your site, whether they follow links and in particular, how many visits convert into sales. If you neglect this, you lose out on a wealth of valuable data that could take your website to an even greater degree of success.