Do you think a new website could help increase student enrolment?
Know Your Audience
You can identify the families you should be targeting, but you need to know what really matters to them. Be sure to focus your messaging on their values and what you think might help to sway their decision.
Create a Consistent Brand
You should have a set of brand guidelines that will help define your school. Keep this messaging consistent across the site as well as any associated social media channels. If you are part of a trust or academy, then you may be required to follow their brand guidelines.
Tell Your Story
Websites for schools create an opportunity to tell a story. You might share the school’s history, speak about student successes or show your vision for the future. Above all, try to create an emotional connection with prospective families. You might want to use mobile-friendly content and visuals to make the experience engaging and memorable. For design inspiration or advice, visit //www.fsedesign.co.uk/websites-for-schools.
Use Social Media
Social media can help to leverage your marketing campaign. You should opt for platforms that suit your school and the intended audience and, as always, keep your branding on point. Post regularly about any upcoming events, student successes or strategic developments.
Show Off What You’ve Got
Last but not least, use your website space to present virtual tours of your campus and to promote any upcoming in-person Open Days. You can do this with pop-up boxes that can be added and removed according to your diary.