Running a business conference successfully

January 13, 2022 2:35 pm


Business conferences are incredibly exciting events and they can be run in a number of different ways, from the formal educational conference that is designed to pass on knowledge and skills, through to those that are designed to help businesses to network with one another and to build up their supplier chains.

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Whatever the reasons for holding a conference there is one thing that they all have in common – the need for rigorous planning beforehand. There are lots of moving parts to a conference and it is important that you take the time to think about all the aspects and to give yourself enough time to market the event to your customers and clients. With more and more people looking at digital events, it is also possible to hold business conferences virtually. But they will still need a good degree of planning to make them successful events.

Here are some of the things that you need to think about and plan carefully.

Location – deciding on the location of your conference will depend very much whether it is a local or a national event. If you are looking at inviting attendees from the same geographical location you can look for a venue in the local area. However, if you are looking to draw people in from across the UK and maybe even internationally, you will need to think of a location that is accessible for everyone. This is one of the reasons that large scale events tend to take place in the larger UK cities such as Birmingham, Manchester, Bristol and London.

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Content – you need to consider what the purpose of your event is and look at the content that you want to include. This could be central speakers or you might have smaller breakout rooms where people can choose the events that interest them the most.

Speakers – once you have decided on your content you will then need to look for speakers to deliver this content for you. If you are drawing in a national audience you might look for some well known experts and if you are running a local event you might want to have local business specialists speaking instead.

Security and health – when holding an in person event, it is important that you think about the health and safety of those that attend. It is important that you have the appropriate Event Medical Cover like that you can get from The type of cover that you need will depend on the event that you are holding, the number of people and the activities that are going to be taking place.