A prospectus is a vital tool for education establishments to attract students and communicate their full offering. It is also an opportunity to differentiate themselves from the competition and highlight what makes them unique. The challenge is to ensure this is reflected in the content and layout of the prospectus. It should be a clear, concise and engaging piece that tells your school or university’s story. Here are some tips to help you achieve this.
The first step is to understand your audience. Identifying and understanding your target market is an important part of the design process, so you can create a prospectus that meets their needs. This can be done through research, focus groups and even just chatting to parents at the school gate. For information on School Prospectus Design, contact https://www.fsedesign.co.uk/school-prospectus-design/
Often schools forget that the prospectus is not about them, it’s about the potential student. This should be reflected in the language used throughout the prospectus, using phrases such as ‘your child’ and ‘your decision’ to give the reader a sense of ownership. This will help to build a connection with the school and make them feel like it is somewhere they will belong.
Images are also a great way to convey your message. A prospectus would be very bland without them and they are a great way to break up blocks of text. High quality photos are essential, as they will look professional and show the true character of your school.
Make sure to use a variety of images, ranging from close ups to group shots. This will help to showcase the wide range of interests and personalities of your students.
A good prospectus will also have a few quotes from current students, alumni or parents. This will add authenticity and a different voice to the text, helping it to stand out. It will also help to legitimise the claims made in the prospectus, which are a key part of its content.
Finally, a prospectus should always end with a call to action. This should include the school’s website URL, physical address and a phone number or email address they can contact. This will make it easy for readers to follow up on their enquiries.
Having a clear and well-structured prospectus is crucial for education institutions to promote themselves. It can be an excellent way to get new students on board and keep existing ones interested. If you are struggling to come up with ideas for your prospectus, it may be worth seeking the advice of a professional company.